The Ordinary: Company Overview
The Ordinary is a revolutionary skincare brand that offers a collection of treatments leveraging familiar and effective clinical technologies. The brand is committed to upholding integrity in pricing and communication within the skincare industry. The Ordinary’s mission is to strip away the façade of commodity being disguised as ingenuity, delivering clinical formulations with transparency and honesty.
Key Principles:
- Integrity in Skincare: The Ordinary celebrates integrity by providing products that are straightforward and effective, avoiding the common industry practice of overpricing familiar technologies.
- Innovative Approach: While The Ordinary’s technologies are not necessarily groundbreaking, their honest communication and fair pricing set them apart in the market.
- Part of DECIEM: The Ordinary is a brand under the DECIEM umbrella, which focuses on advanced functional beauty. DECIEM’s team, specialized in materials chemistry and biochemistry, is also behind pioneering innovations in skincare through NIOD.
About the Product: Hyaluronic Acid 2% + B5
Hyaluronic Acid 2% + B5 by The Ordinary is a highly effective hydration serum designed to provide instant plumping and long-lasting hydration for softer, smoother, and healthier-looking skin.
Product Benefits:
- Hydration: Instantly hydrates and replenishes the skin’s moisture levels with all-day results.
- Skin Supple: Promotes skin suppleness and elasticity, minimizing the appearance of fine dry lines.
- Multiple Forms of Hyaluronic Acid: Contains 5 forms of hyaluronic acid to hydrate multiple layers of the skin surface, including low-, medium-, and high-molecular-weight molecules, a HA crosspolymer, and hydrolyzed HA.
- Ceramides: Includes ceramides (sphingolipids) to help lock in moisture and support the skin barrier.
- Pro-vitamin B5: Supports the formation of key skin barrier components, enhancing moisture retention.
Testing Results:
- Provides instant plumping hydration that lasts all day.
- Gives instantly smoother-feeling skin.
- Promotes supple skin with improved elasticity.
- Minimizes the look of fine dry lines.
How to Use:
- Apply a few drops to the face in the morning and evening.
- If irritation occurs, rinse off, cease use, and consult a physician.
- Use only as directed on unbroken skin.
- Patch testing prior to use is advised.
- Keep out of reach of children.
Ingredients:Hyaluronic Acid 2% + B5
Aqua (Water), Sodium Hyaluronate, Propanediol, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Phospholipids, Sphingolipids, Panthenol, Ahnfeltiopsis Concinna Extract, Glycerin, Polysorbate 20, Citric Acid, Sodium Citrate, p-Anisic Acid, Tocopherol, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethoxydiglycol, Ethylhexylglycerin, Hexylene Glycol, Phenoxyethanol, Chlorphenesin.
Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.
Additional Information:
- Regimen Step: Treat
- Targets: Dryness, Signs of Aging
- Suited to: All Skin Types
- Format: Water-based Serum
- Rating: 4.3 out of 5 stars based on 950 reviews.
Packaging and Recycling:
- Recyclability: Consult your local recycling facility or DECIEM’s in-store recycling program.
- Instructions: Empty the container, remove and rinse all components before recycling.
Shelf Life:
- Good for 12 months after opening.
The Ordinary’s commitment to transparency and integrity ensures that Hyaluronic Acid 2% + B5 is a reliable and effective product, offering substantial hydration and skin benefits at an accessible price point.
Hyaluronic Acid 2% + B5 by The Ordinary is a standout product that delivers on its promises of hydration, skin suppleness, and elasticity. By incorporating multiple forms of hyaluronic acid and ceramides, it ensures deep and lasting hydration. The inclusion of pro-vitamin B5 further enhances the skin’s moisture retention, making it suitable for all skin types.
The product’s ease of use, combined with its scientifically proven ingredients, makes it a reliable addition to any skincare routine. The Ordinary’s Hyaluronic Acid 2% + B5 is a testament to the brand’s mission: providing high-quality skincare solutions with integrity, honesty, and accessibility.
For those seeking effective skincare without the confusion of misleading claims, The Ordinary offers a trustworthy and innovative choice.